Today Google announced a new update in its search engine and they have named this update as “Knowledge Graph”. This new technology will not only match the strings but it will look in to things which means you will get the fact and related information about the people or places alongwith traditional search result.
With the integration of “Knowledge Graph” you will see additional panel which will tell you the factual information about the string you searched.
“Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words.
But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings.
The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.”, explained Google on its blog.
Google has created a huge database which holds the information about 500 million people, places and things. it also indexes over 3.5 billion defining attributes and connections between these items.
The Knowledge Graph enhances Google Search in three main ways to start:
1. Find the right thing
2. Get the best summary
3. Go deeper and broader